Tinkr is an up and coming app powered by artificial intelligence. Positioned as your own personal mentor in app form, it parses user's CVs and utilises data from other users to provide insight into your career.

As a start-up, Tinkr needed fresh branding which would help them stand out from their competitors. This included logo, visual system, messaging, app designs, brand guidelines and more.

This concept focussed on different aspects of the brand; firstly, the individuality of each user and their journey. Secondly, the personable aspect of the app and it's mentor-like status. These inspired the finger-print like patterns, always hinting at the unique nature of both the users and the app itself.